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Introduction There are five key communities with an interest in sustainability; consumers, firms, investors, institutions, and governments. Consumer attitudes are hardening, firms and investors are scrambling to get measures in place, intergovernmental bodies are taking initiatives, politicians are trying to reach a consensus. The efforts of these communities are commendable. But the analytics for sustainability […]

One reason for the success of big Pharma is superior prowess in sales and marketing. Once R&D (Research & Development) has delivered a new patented innovation with global market potential, the marketing and sales activities promote rapid global adoption and shorten the time to peak sales within the patent life. Big Pharma has long dominated […]