Category

Analytics Applications

Human Capital Analytics

Human Capital management is a distinctive competence with which firms recruit, develop, nurture and retain talent. It is a strategic priority for many firms because the quality of the people they employ is an important element of their distinctive market… Continue Reading →

Digital Marketing Performance Analytics

Digital marketing has created a great deal of value for firms by enabling potential customers to beĀ targeted more precisely and permitting the effectiveness of marketing activities to be monitored andĀ optimized. However, it has also increased the market power of digital… Continue Reading →

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